Eurochocolate is without doubt the most important event dedicated to chocolate in Italy. It is held annually in October in Perugia. An annual must for all chocolate lovers, and each new edition is ready to amaze and involve the thousands of visitors with many and fun activities. Dedicated to the tradition of Italian and international chocolate, each year inside the event are set up food stands of chocolate producers and organized many events, shows, cultural events that animate the streets and squares of the historic center of the capital city of Umbria. There is also a special section Eurochocolate World, in which the cocoa-producing countries have the Rocca Paolina their customs, traditions and typical products based on cocoa. Perugina also has a chocolate school (Scuola del Cioccolato) with a special edition for Eurochocolate.